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Major social media updates of the day
Hand-picked updates for creators, marketers, and viewers.
Kshitij Rahi
September 06, 2022
SOCIAL SUHOOR NEWSLETTER
"By definition, remarkable things get remarked upon." — Seth Godin
Users advised by MTV’s Nev Schulman to be wary of a Facebook Marketplace (FBM) scam
Scamsters are targeting unsuspecting buyers by sending them messages with a link on platforms such as FBM. The link prompts them to confirm their personal information and unwittingly share it with the scamsters. Nev also said, 'Scammers target sellers on marketplaces because the average internet sale or seller probably hasn't done it many times.'Takeaway: Please be wary of such scams and try to spread awareness about them.
Read further: MTV host issues Facebook Marketplace scam warning - what to look out for | Kidderminster Shuttle
Instagram fined EUR 405 million by Ireland’s DPC over privacy issues related to teenage users
The breach of GDPR is mainly related to making teens’ information public. As per the Data Protection Authority, IG made teens users’ information public by default. Switching to business accounts also made their information public. The largest part of fine was about how WhatsApp collected data of EU citizens and shared it with Meta.
Read further: Instagram was fined $402 million in the EU for making young users’ data public - The Verge
Instagram tests ‘Add Topic’ option for Reel uploads
Adding topics will categorize your content and help you reach out to those who share the same interests. This is yet another step from IG to compete with TikTok in short-videos and ‘recommendations’ department.Takeaway: The push from IG towards reels is clear. Creators will benefit from creating content in the said format.
Read further: Instagram Tests New ‘Add Topics’ Option in the Reels Upload Process | Social Media Today
TikTok denies the claim that its user database has been hacked
Hacker group ‘'AgainstTheWest' had posted images of user database and source code on a hacking forum claiming that the hacked server contains data worth 790GB. TikTok has so far officially denied such claims.Takeaway: Your data is probably safe, but this highlights the larger issues of user data protection and China ties of platforms such as TikTok and WeChat.
Read further: TikTok denies security breach after hackers leak user data, source code (bleepingcomputer.com)
Meta will open 10 university campuses in Metaverse
As a part of its $150 million 'Immersive Learning Project' which focuses on education, Meta is partnering with universities such as University of Maryland Global Campus (UMGC) to design enhanced educational experiences. Takeaway: For the creators betting on Metaverse’s success, education can be an avenue of huge potential.