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Major social media updates of the day
Hand-picked updates for creators, marketers, and viewers.
Kshitij Rahi
September 13, 2022
SOCIAL SUHOOR NEWSLETTER
Instagram Reels option has not been successful so far: Leaked internal report
Well, this is embarrassing! Wall Street Journal got its hands on an internal IG document that indicated that users are not engaging with Reels and not spending much time on them. The document is titled ‘Creators x Reels State of the Union 2022’ and was published internally in August. IG users are spending less than 17.6 million hours a day on Reels while TikTok users are spending more than 10 times of the said time. IG has set aside $1 billion to for Reels creators, out of which $120 million has already been distributed. Official statement from Meta on this matter indicated that the growth for creators and engagement of users is now heading in the right direction.Takeaway: IG is going through some serious soul-searching process right now, thanks to TikTok. To reap maximum benefits, IG creators should try to use the Reels format as much as possible, as it appears IG will keep pushing towards this direction.
Pinterest launches ‘Don’t Don’t Yourself’ campaign
The campaign encourages the ‘act of doing’ and aims to stand against self-doubt. It positions Pinterest as a platform against fear of failure, judgment, and other things that hold users back.
Read further: Pinterest defies self doubt in newest global brand campaign, “Don’t Don’t Yourself” | Pinterest Newsroom
Twitter insights reveal a LOT of users come to the platform for news
Twitter has published some statistics related to how the platform is being heavily used by a lot of people to stay informed about current events. Twitter has been arguing that many more people come to the platform than the statistics reveal, since it has not been able to track all the engagement effectively. This report is a step to reaffirm is importance beyond what the numbers reveal.Takeaway: For journalists and people related to news media, the importance of Twitter is undeniable. The report reaffirms the same point.
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