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Major social media updates of the day
Hand-picked updates for creators, marketers, and viewers.
Kshitij Rahi
September 07, 2022
SOCIAL SUHOOR NEWSLETTER
"Don't build links. Build relationships." — Rand Fishkin
Top content bids in Google will be unavailable from October this year
The option allowed advertisers to set bid adjustments for their best-performing content. No clarification from google has been given yet.Takeaway: Could be a move from Google towards automating all bid adjustments within 2 years.
Best to have one primary language per webpage according to Google
Google’s John Mueller said doing so ‘makes it much easier to recommend the page to users who are searching in that language’. He also said, ‘there’s no meta tag that you need to use to tell search engines your language choice.’Takeaway: While nothing new, it is still a helpful takeaway for those using multiple languages.
Read further: Google: Best to have a primary language one a page and not mix languages (searchengineland.com)
Twitter shares insights about social shopping
This is twitter’s perspective on how powerful social conversations and communities can be for social shopping.Takeaway: Recommended read to learn about the origin, future, tips of social commerce on twitter.
Instagram plans to scale back its shopping features
Despite a lot of push from IG towards in-stream commerce, the adoption for it has not picked up significantly. According to IG’s internal memo, Shopping page will eventually disappear. It will later take another crack at shopping with a simpler and less personalized ‘Tab Lite’ page.
Meta Launches ‘Creators of Tomorrow’ Initiative’
150 next-gen creators showing best-in-class approach among their communities have been chosen across the EMEA region for this initiative. Meta will help them with content creation and marketing. Meta realizes that attracting top content creators will make people flock to their platform.
Read further: Meta Launches ‘Creators of Tomorrow’ Initiative to Highlight Emerging Digital Artists | Social Media Today
Twitter tests ‘Latest’ and ‘Home’ timelines
Home timeline will show you recommended tweets while the Latest timeline will show the newest tweets. When switching between the Latest and Home timelines, some iOS users may see updated icons and menus.
Tweets can be edited up to 5 times within 30 minutes of posting
The much-anticipated edit option was introduced last week and is only available to Twitter Blue subscribers for now. Takeaway: Edit feature has been a topic of a bit of controversy due its social repercussions. Although, it looks like Twitter will expand the availability of the feature to more user ahead.