SOCIAL SUHOOR NEWSLETTER

"Ignoring online marketing is like opening a business but not telling anyone." — Anonymous

Meta introduces ‘Collaborative Ads for Local Delivery’

These ads allow local businesses and consumer packaged goods brands to create awareness for their products next to options for people to order those same products from a local delivery service. So, addition of delivery partners will help people to buy the products right from where they discovered them.

Read further: Introducing Collaborative Ads for Local Delivery | Meta for Business (facebook.com)

Facebook introduces new features for creators who use Pages

These features will help creators connect with their followers and other creators better. For e.g., ‘Top Fans’ feature allows creators to post content exclusively for top followers. Also, ‘Creator Endorsements’ allows creators to spotlight other creators and invite each other’s followers to their pages.

Read further: Facebook adds new Pages features to help creators connect with fans and get discovered | TechCrunch

Facebook publishes a new guide for creators on ‘How to get your content seen’

The guide explains about important topics such as how the FB algorithm works, what FB counts as engagement, what to keep in mind when creating content, etc. It is helpful foundational guide for creators.

Read further: A creator’s guide to growth: How to get your content seen on Facebook | Meta for Creators

TikTok allows users to link books in their videos

As a move to grow the #BookTok community, TikTok has partnered with Penguin Random House to develop a feature where users can now link their favorite Penguin Random House books within their videos. The link will direct people to a page with book details, its summary, and other videos that linked that book.

Read further: A new way to tap into the #BookTok community | TikTok Newsroom

Twitter shares insights into how recommendations work

It is basic explainer on how Twitter recommendations work and how they help users to discover more useful content. Twitter has been trying to fine tune its recommendations to keep users for longer on the platform.

Read further: How recommendations help you discover more on Twitter

YouTube Announces ‘Creator Music’ where creators can shop for music to use in their videos

The platform is essentially a music store for YouTube creators who want to use the music in their videos. Some tracks are free, while others are paid. Pay options are either an upfront fee or revenue share model for the video.Takeaway: A major move by YouTube that will bring much-needed clarity on the usage of music by creators.

Read further: YouTube Announces New ‘Creator Music’ Platform to Facilitate Music Licensing Deals | Social Media Today

YouTube Outlines New Monetization Program for Shorts Creators

Starting in early 2023, Shorts-focused creators can apply to the YouTube Partner Program by meeting a threshold of 1,000 subscribers and 10 million Shorts views over 90 days. These creators will also enjoy usual program benefits such as long-from video monetization and Fan Funding.Takeaway: The outline for the much-awaited monetization program has been revealed. Shorts creators should definitely go through the same in detail.

Read further: YouTube Outlines New Monetization Program for Shorts Creators | Social Media Today

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