SOCIAL SUHOOR NEWSLETTER

"Good marketers see consumers as complete human beings with all the dimensions real people have." — Jonah Sachs

Instagram to start testing a 'repost' feature

A meta spokesperson said, ‘We’re exploring the ability to reshare posts in Feed — similar to how you can reshare in Stories — so people can share what resonates with them, and so original creators are credited for their work.’Takeaway: Given that IG does not offer any direct feature for reposting, many would want this feature to be released for all the users.

Read further: Instagram to start testing a repost feature | Digital Trends

Twitter adds WhatsApp sharing button for users in India

As part of a test to boost engagement, Twitter has added a WhatsApp sharing button alongside the ‘Like’ button for android users. The move makes sense given that WhatsApp is by far the largest instant messaging platform in India. The motive is to track engagements, since tracking has been ineffective so far due to people sharing Twitter screenshots instead.

Read further: Twitter India on Twitter: "some of you might see a WhatsApp Share icon and if you do, let us know what you think https://t.co/Y23vWUPTs1" / Twitter

Twitters to organize a Twitter Flight School workshop

Topic will be ‘How to Establish Your Business on Twitter’. The workshop is free to attend.

Register here: Twitter Business on Twitter: "Are you open for business on Twitter? Join one of our #TwitterFlightSchool workshops this month and walk away with a better understanding of “How to Establish Your Business on Twitter." RSVP to join one of our upcoming workshops here ⬇️" / Twitter

Snapchat remove Maori AR tattoo filters after backlash

Following an investigation by Radio New Zealand, it was pointed out that a few filters resemble the sacred tattoos of the Maori tribe of New Zealand. Since it is deemed offensive to have such sacred tattoos as fake AR tattoos, Snapchat has removed such filters.

Read further: Snapchat Removes Māori Tattoo Filter After Backlash (gizmodo.com)

YouTube launches an ad-free video player and some creator tools for educational purposes

YT has launched an embeddable video player for educational apps that removes ads, external links, and recommendations so that viewers can avoid distractions. Creators can also use the community tab to create quizzes for students.Takeaway: A move in the right direction as ads and recommendations can easily distract students, sometimes towards malefic and sensitive content.

Read further: YouTube launches an ad-free video player for education - The Verge

Microsoft announces ‘Multi-platform’, a feature to manage campaigns on multiple social media platforms

‘Multi-platform’ as a part of Microsoft’s ‘Smart Campaigns’ will bring an array of features that various 3rd-party social media management tools offer. This includes post scheduling, running ads on various platforms, automation of content for AI, and many more. Multi-platform is free to use.Takeaway: Multi-platform comes loaded with features along with the power of Microsoft’s AI. It looks like it will compete with some established 3rd-party social media management tools. And Multi-platform is free. The developments here are going to be interesting.

Read further: New Microsoft feature lets you run ads on Google, Facebook, Instagram (searchengineland.com)

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