Major social media updates of the day

Hand-picked updates for creators, marketers, and viewers.

Author

Kshitij Rahi
October 14, 2022

Social Suhoor

SOCIAL SUHOOR NEWSLETTER

"Advertising is only evil when it advertises evil things."

Linktree partners with TikTok to integrate Profile Kit for enhanced UX

While creators were always able to use Linktree as a link-in-bio tool for TikTok, this new integration will unlock new options like ability to log into TikTok via Linktree or display their latest or most popular video on their Linktree pages.

TikTok Announces New Ad Tools and Performance Insights at Second ‘TikTok World’ Event

There are lots of takeaways from the event – Showtimes ad for movie bookings, new ad objective charging advertisers based on attention, new customizations added to Lead Gen ads, and much more.

Twitter gets serious about the ‘Don’t @ me’

Twitter is testing an option where users blocked by you will not be able to mention/tag you. Another way would be to only allow people you follow to tag you. Question is, would it grant more control to users and prevent online harassment, or would it just limit the reach of people to build new connections, or both?

Google Ads to disable content targeting options for YouTube ads in early 2023

Content targeting options in YouTube ad campaigns such as targeting by keywords, topics or placements will be replaced with ‘automatic’ option in early 2023. This is a major blow to advertisers as these options were highly preferred by many for hyper-targeting of ads.

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