Major social media updates of the day

Hand-picked updates for creators, marketers, and viewers.

Social Suhoor

SOCIAL SUHOOR NEWSLETTER

"An essential aspect of creativity is not being afraid to fail." — Edwin Land

YouTube testing a feature to convert standard ads into vertical ads for YT shorts

Everybody wants to copy TikTok now! YouTube is testing a new AI-driven feature that turns standard landscape ads into vertical ads so that they can placed in YT Shorts. The conversions per dollar are 10%-20% better when the YT ads are vertical.

Snapchat Web is now available for all users worldwide

Snapchat launched Web in July to Snapchat+ subscribers in the United States, United Kingdom, Canada, Australia and New Zealand. Now, it is available for all the users.

Twitter adds 2 new thread-creation apps to Twitter Toolbox

The 2 new apps are ThreadStart and Typefully. Both can be used to create and schedule threads on Twitter.

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