SOCIAL SUHOOR NEWSLETTER

"A conclusion is the place where you got tired of thinking." — Comedian Steven Wright

YouTube is rolling out unique handles for creators

‘@channelname’ will be the format of the handle which can be changed if a creator wishes to do it. This will make content discovery, mentioning & tagging of channels much easier.

Read further: YouTube Handles Could Squash Imposter Channels (gizmodo.com)

TikTok publishes a new Auto Dealers Playbook

More than 40% of TikTok users are planning to buy or lease a car in the next six months. In the light of this fact, TikTok has published a 78-slide marketing playbook for auto dealers. Highly recommended for auto dealers on TikTok.

Read further: TikTok Publishes New Marketing Playbook for Auto Dealers | Social Media Today

Twitter experiments making hashtags non-clickable

In what appears to be a major experiment, hashtags are only clickable on Twitter if they are branded ones (paid promotional hashtags by brands). This could be a move to further push monetization. Official statement is yet to be released on this.

Read further: Twitter experiments with a major change to hashtags | Digital Trends

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