SOCIAL SUHOOR NEWSLETTER

"Conversation with customers will increase sales, even if the product or service is never mentioned." — George Farris

YouTube testing to display Channels’ content according to users’ preferences

A ‘Recommended’ section in YT Channels will display videos according to the watch history, topic affinity, language preference, etc. of users. YT is also testing to add separate tabs for Videos, Shorts, and Live uploads to help creators organize their content better.

Read further: YouTube Tests New Channel Content Personalization to Help Maximize Viewer Engagement | Social Media Today

YouTube to open monetization for Shorts via YouTube Partner Program (YPP)

Currently, a creator needs the following to make it to YPP: 1) 4000 longform watch hours in the last 12 months or 10 million Shorts views; 2) 1000 subscribers. These requirements are going to drop considerably for Shorts creators and they will be able to earn ad revenue from their content. Takeaway: The execution of monetization of Shorts for YT is going to be interesting but tricky. How many ads to show? And of what length? What counts as a Shorts view? There are many questions which remain to be answered thoroughly. Also, TikTok and Meta will be keeping a close watch on the developments.

Read further: YouTube Shorts creators will soon be able to make money on the platform - The Verge

YouTube to roll out comment reply feature similar to that of TikTok

Shorts creators can now feature comments in their videos as way of replying to those comments. This feature is similar to that of TikTok where instead of a text reply, creators can create a video as a reply. The feature is currently being tested and will be extended to all the iOS users in the coming weeks.

Read further: YouTube Shorts to get this beloved TikTok feature | Digital Trends

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